Shaping narratives that hold products together.

Led the design of a new digital product, combining product and brand design with front-end engineering. Created the product's interface, developed the brand identity, and engineered the component system that ensured design consistency in production.

Led product and brand design for a platform serving ASML, KPN, and ING. Shaped a barebones product into a full enterprise solution, repositioning the brand from commodity services to life enablement and claiming "the hour" as its defensible market position. Supported front-end implementation to ensure consistency in production.

Joined as an intern and was offered a full-time role upon completion. Contributed to UX development for global brands including Google and Michelin, while also leading a conceptual redesign of an internal application. Conducted interviews, workflow research, and created user maps and personas to uncover twelve key opportunities that reshaped the product's features.

Co-founded a small digital studio focused on building websites for startups and small businesses. Led design direction and worked directly with clients to translate business needs into visual experiences. Shared responsibility for concept development, design, and delivery across a range of web projects.

Joined as an intern and transitioned into a full role, contributing to the brand identity and UX/UI of a SaaS platform focused on task and project management. Worked closely with developers to shape the interface and product direction, the first full digital product designed beyond marketing websites.

Worked independently with a range of small businesses to design and develop websites, often including branding and interface design. Managed the full creative process, from client communication and scoping to art direction and front-end implementation.

A practice-driven design degree focused on digital interaction, visual communication, and creative problem-solving. The program emphasized designing and prototyping interactive experiences, using research and testing to refine solutions, and presenting work professionally.

I worked on applied projects ranging from building a rich internet application and maintaining an e-community, to exploring ambient intelligence, creating a game concept, and producing a digital media project that earned the Innovation Award.

Vocational design program focused on applied creativity across digital and print media. I learned to work with photo, video, and graphic tools to create logos, videos, websites, apps, posters, and brochures. Emphasis on both technical skill and personal style, helping me explore visual design fundamentals and develop confidence in presenting creative work.

Awarded for Arena, a personal growth platform that combined psychology, storytelling, and gamification. The app assigned users a Myers-Briggs type and guided them through a challenge-based journey inspired by the Hero's Journey, helping them identify strengths, confront limiting beliefs, and work toward self-mastery across mind, body, and spirit.

The project was recognized for translating complex psychological concepts into an intuitive experience accessible to a broad audience. Faculty praised it as a "forward-thinking contribution to societal impact" - noting how it integrated multiple disciplines into a single, cohesive product.

Awarded for Helix, a tension-driven survival game inspired by Battle Royale. Before the battle royale genre existed, Helix introduced mechanics now central to the format; shrinking safe zones, last-player-standing gameplay, and environmental pressure. The concept won and moved into development, where I led the design from vision to production.